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2016 CMO Summit Survey Highlights

Survey reveals top skills marketers need and barriers to building strong teams

At many organizations, the scope of the chief marketer role has expanded and become more strategic. Although the core responsibilities of managing the entire customer journey remain center stage, today’s CMOs must also build and motivate strong teams to help deliver truly differentiated customer experiences, while keeping pace with emerging consumer and digital trends. As CMOs build their teams, they must also focus on their own development and career trajectories.

Spencer Stuart recently conducted a survey of more than 150 marketing leaders across industries to learn what skills they prioritize, how they are developing talent and what they are doing to build their own careers. Following are our findings:

2016 CMO Summit Survey

2016 CMO Summit Survey

2016 CMO Summit Survey


"It’s essential to augment brand roles with a dynamic marketing center of excellence that excels in new media/engagement strategies and tools. This not only helps the brand teams meet their needs, but also becomes a learning platform to diversify skills."

– Senior marketing leader

2016 CMO Summit Survey

2016 CMO Summit Survey


"We are looking for marketers with outstanding customer and commercial experience backed up with tangible results."

– Senior marketing leader


2016 CMO Summit Survey

2016 CMO Summit Survey


2016 CMO Summit Survey

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