This paper explores what’s in it for CMOs changing industry, why companies look outside their sector, and how marketers and employers can get the most out of a transition.
Marketing officers discussed ways to stay abreast of evolving trends at this year's CMO Summit.
An article examining recent changes in the chief marketing officer role in leading hospitality and leisure companies.
Executives who have served as the first chief marketing officers (CMOs) for organizations across a variety of industries share their views on when the CMO role should be instituted and on how the position can be integrated into the organization successfully.
A Spencer Stuart article looking at what it means to be a high-performing CMO today and how marketing leaders can improve their effectiveness in the role.
Spencer Stuart and Weber Shandwick's third annual survey of global chief communications officers (CCOs) examines the roles, responsibilities and opinions of CCOs in the world's largest companies.
Illuminating the organizational and talent challenges companies face as they embrace more technology-driven business models and suggest ways leaders can make sure their organizations are prepared to compete in a more digital world.
Spencer Stuart and Weber Shandwick partnered with KRC Research to conduct a survey of global chief communications officers that reveals a dramatic expansion of the role over the past few years.
Insights and advice from CEOs who have made the transition
Senior marketing leaders talk about the role of marketing in industrial companies.
Spencer Stuart and Weber Shandwick partnered with KRC Research to conduct this study that evaluates the progression of the ever-evolving corporate communications officer (CCO) role.